hyperposition-DVAS-logo

D.V.A.S.

Identity

The D.V.A.S. were Toronto Roller Derby’s farm team. This visual identity moves away from the Rockabilly / Sailor Jerry / Betty Page aesthetic which has typically defined the sport, but doesn’t go too mainstream either, retaining a quirky, outsider aggression. The logo itself is constructed entirely of squares and right angle triangles, which have been also been employed to create some chaotic geometric patterns.

hyperposition-DVAS-tank-top
hyperposition-DVAS-tshirt
hyperposition-DVAS-bag
hyperposition-DVAS-bottle
hyperposition-DVAS-logo-stacked

HYPERPOSITION
Graphic design services
Toronto